Fresh data is bulk prospect data — names and numbers for your campaign, ready to load into your dialler or CRM and work at volume. It suits teams with the agents and the talk time to mine a big list: more numbers, more dials, more conversations found by effort.
CDR data is built from call detail records, so the numbers carry real calling history behind them. It suits teams who want to focus effort on prospects who have already shown phone activity on similar campaigns, rather than starting completely cold.
The deciding factors are team size, talk time, and campaign. A large floor can make Fresh data pay quickly; a smaller, senior team often gets more from CDR. Tell us your campaign and team size and we’ll point you to the right fit — both types are available for Final Expense, Medicare, Solar, Auto and Home Improvement, Homeowners and Roofing.